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If you're like most small business owners, you're probably always on the lookout for ways to increase sales. There are several effective strategies than can help you increase your sales volume and net profits. Here are just a few of them:
- Make your advertising campaigns more effective by purchasing ads on relevant, busy websites and popular ezines that serve your market sector.
- Place a physical address and phone number prominently on your website. These two pieces of information will help build trust in your business which will help increase your sales.
- Use targeted pay-per-click campaigns to drive buying customers to your site. Make sure your PPC ads are perfectly targeted to the people most likely to be interested in what you are offering and target different keywords for every individual product.
- Feature regular (but different) discounts on every sale page of your website and give each discount a definite expiration date, something like "20% off on all green widgets purchased before the end of the month".
- When you pack each order for shipment, throw a flyer for additional related products into the box. Follow-up sales provide a very effective way to increase your sales volume.
- Offer a rock-solid, no questions asked money back guarantee and honor it when requested. The single best way to increase sales is to encourage your buyers to buy again later.
Offering and honoring a good guarantee policy is a must if you wish to constantly increase your sales volume!
- Follow up with your customers a couple of days after the sale. Send them an email or call them and ask if they have any questions about the item(s) or any problems that need to be resolved.
- Always be thinking of ways to build good will in your customers. Good will naturally helps to increase sales and build a profitable business for the long-term.
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