A good email list is an essential part of the marketing plan for any business today. Whether you run an online business or a bricks and mortar store, keeping your customers informed by email is a great way to ensure repeat customers. If you don’t have a solid list, then recruiting an online marketing company to take advantage of their email marketing services should be a priority.
What can an online marketing company do for you?
Even if you already have a good list of email addresses, you may not be using your list to the full. One of the main parts of the email marketing services provided by a good online marketing company is to schedule mailings and create emails that your customers are likely to respond to.
Have you ever tracked the response rate to your existing email marketing campaign? If the response rate is low, there could be any number of reasons for that. Many companies, when they try to do their own online marketing, end up producing mails that sound like marketing speak. If you bring in experts that offer email marketing services, they will produce mailings that are a call to action for your customers.
It’s possible to market to your customers without overtly trying to sell something. If you can master the art of sending valuable information in a way that gets customers thinking about your brand, you will be well on the way to securing loyal, long term customers.
Another thing that an online marketing company can help with is ensuring that the emails are actually seen by your target audience. The spam filters used by many popular ISPs and email providers these days are incredibly sensitive to bulk emails. You could be spending your server bandwidth sending out marketing messages that nobody even sees! The last thing you want is to get flagged as a possible spammer. Some email clients show spam messages in the inbox, just flagged as spam – if the message, even subconsciously, is put forward that you are guilty of spamming, then that could do a lot of damage to your brand.
When you invest in email marketing services from an external online marketing company, you will get more than just some simple template-created emails. You will be able to work with the company to decide what message you want to send to your customers, and you will have the chance to choose the frequency of the mails that you send. You should also get regular reports telling you how many people viewed the messages, and how many people responded to them.
Email marketing services are not a one-off thing. They are something that you should work on over a long period of time. Your customers may not respond to the first or second mail, but each time you communicate with them you are putting yourself in the forefront of their minds, which will be a good thing when they are in need of your products.
About the author: This article was written by Amy Fowler on behalf of Boom, an online marketing company. Amy writes on many topics including online marketing and email marketing services.