A common question that digital marketers offering law firm social media services hear is; will social media improve my SEO (search engine optimization)?
SEO is an important part of marketing and it’s no wonder law firms are quick to invest in tools that’ll improve their Google rankings. Social media signals from your law firm, such as likes, replies, and comments, will not impact your search engine rankings directly.
What it does is have a direct impact on some aspects that are ranking factors for search engines, such as traffic. This way, the content you share on your law firm’s social media increases activity on your website, which can affect your SEO.
Let’s look at some ways this happens. [Read more…]