The truth about digital marketing is that for any campaign to succeed, there needs to be a significant effort put into SEO.
Search Engine Optimization (SEO) is the process of creating and enhancing content so that a search engine places your business on the first page of its search engine results page (SERP).
The most important thing to understand about SEO is that it is a long-term strategy that requires time to bring the desired results. However, it is also a marketing practice that has the power to turn around your dental practice if done right.
The purpose of SEO for dentists is to land a handful of leads that eventually convert to long-term customers. If your services match your business mission, these clients will ultimately refer your practice to other people through online reviews and word of mouth.
Up to this point, you may be wondering whether you still need SEO, especially if traditional methods have kept your dental practice afloat so far. Here’s the reasons why you do…
SEO Brings Quality Traffic
The most phenomenal thing about dentist SEO is that it gives you access to millions of internet users. These are not mere internet users, but prospective customers who are looking for the exact services that you offer. In other words, SEO adds value to both you and the customer’s search efforts.
This kind of traffic further translates to a high closing rate because it is likely that they need your dental services there and then. In fact, SEO’s conversion rate is eight times higher than other traditional methods of advertising.
SEO Promotes an Enhanced User Experience
For a fair SERP ranking algorithm, search engines consider several factors of your site before placing you within the first results. Among these elements is the overall user experience on your landing page. How long does a visitor have to wait for your website to load? Is it easy to find essential information? What is the quality of your content?
By enhancing all of the above elements, you are increasing the chances of conversion from non-SEO traffic such as social media.
SEO Provides Insight into Your Audience
With tools such as Google Analytics, you can identify how much traffic you are getting from your dentist SEO campaign. And this is not where it ends!
People seeking dental services are likely to vary in age, occupation, gender, location, and so on. SEO provides you with analytics that can help narrow down the ideal audience to target in your next marketing efforts.
SEO Enables You to Compete with Industry Giants
SEO tactics level the field for competitors within an industry. As long as you are playing your SEO cards right, your dental practice will always shine at the top search engine rankings, together with other leading providers.
With equally optimized content, user experience, and quality dental services, your competitors will have nothing on your business.
SEO Is Diverse
SEO is diverse in the sense that it can be applied to different marketing tools to achieve KPIs and other measurable results. What does this mean?
If you are yet to create a website or blog for your dental practice (which you should have by now), you can successfully implement keywords in your social media instead. Alternatively, you can integrate the same with email marketing or single interactive landing pages.
SEO Increases Brand Awareness
If you are looking to expand your brand awareness, SEO is the ultimate option. This is how SEO increases your brand’s awareness.
When a prospective customer is searching for dentists using specific keywords, your practice will appear at the top if you have implemented SEO. The visitor is not likely to miss your business either due to the trust and authority evoked by top search results.