Most people do affiliate marketing incorrectly by blatantly promoting the product, which is what makes them fail in their affiliate business. Here are some tips you can use to promote affiliate products without actually promoting them:
1 – Create a sense of lack
Well, this method revolves around creating content which will be incomplete without the usage of your affiliate product. For example, when you write an article about “How I Made $2000 within One Week”, people will be compelled to read how you did it.
Then, you will tell people about how you did it in chronological order, but in the middle you state to them that you won’t achieve this success if you don’t use X (affiliate product).
This way, people who are interested in applying the method you explained to them will be compelled to take a look at your promoted affiliate product as well. They will think that without using that product because it is the thing that’s missing. This is how you create the desire to buy your affiliate product in your audience.
2 – Make a sneaky recommendation
Making a sneaky recommendation involves giving your unsolicited recommendation within your content. For example: you are giving your audience “5 tips to improve their memory”. You are writing content as usual, giving some practical tips about some methods to improve memory. In the middle of the content, you will say something like: “I learned this method after reading Book X by X (affiliate product). It is a very good read.” You just give affiliate link in your content without giving a further recommendation.
3 – Write an honest review
Writing an honest review is a sneaky method for promoting your affiliate product. You are talking about the product even though you’re not blatantly promoting it. For example, you can write an honest review of product X (affiliate product) where you tell your readers about your experience regarding the use of that product. You don’t need to blatantly promote the product, just tell lots of things about the product to your audience. In the end, your audience is the one that will come to the buying decision.
4 – Case studies
Case studies can become your way to promote your affiliate product softly. The way you do it is to write a case study related to the usage of a certain product. For example, if you’re promoting a product to lose weight, you can write a case study about “30 days to a slimmer body” in which you’ll tell your audience that this case study is about using a certain weight loss product. You don’t need to promote the product. You just write about the progress that leads to your success story.
5 – Write tutorial articles
There are many marketers that use tutorial articles to make affiliate sales from some related products. Warning: this method is very effective if you’re giving a tutorial to newbies. For example, if you’re going to make tutorial about “How to Make Your First $500 Commission from Clickbank”, you can recommend some products that will help your audience succeed with your tutorial. You will then create a recommended resource section in your tutorial, where your audience can easily access the product that will help them to achieve their goals (of course, with your affiliate link).
You don’t need to blatantly promote your affiliate products. In fact, soft recommendation work extremely well and generate far more affiliate sales. These tips will help you to make more sales without actually promoting your affiliate product!
About the author: Thomas is a freelance writer who loves to share tips pertaining to Internet marketing. He also contributes to an online marketing company where you can access some great resources for your online campaign.
Credits: Photo courtesy of Sergio Roberto Bichara.