Visitors are the lifeblood of your blog, people you probably will never meet unless they’re your relatives or you attend conferences where you cross each other’s paths. The former may take pity on you and make the occasional visit to help brighten your day. The latter may smile to your face, but secretly wish your blog was more user-friendly.
If people were honest, they would tell you what is wrong with your blog. Then again, if you were to ask them, you might find the following shortcomings are contributing to your blog’s high bounce rate:
1 – You talk too much about yourself.
Yes, it is true: you are the hype king, a self-promotional type of person who talks all about himself and forgets that he has an audience.
Guess what? Blogging isn’t about you: it is about them – your readers. Lose the first person voice and write in the third person. Talk about people besides yourself and generously link out to quality websites.
Self-promoting has its limits. Unfortunately, you’ve pushed this boundary a bit too far and too often here. [Read more…]