As a business, you’ve probably heard that you need to replace your traditional marketing tactics, such as direct mail or radio/television advertisements, with online tactics, such as social media or digital ads.
There is no denying that the Internet is a great way to generate business and engage with your audience. People use social media on a daily basis, and having a social media presence is essential to reach out to your customers or clients on a personal level and engage with them one on one.
People also use the Internet everyday, so it’s important to have a website that is rich in SEO keywords and tactics. Plus, most online marketing tactics can be a bit cheaper than traditional mediums, though that’s not always the case. [Read more…]