You don’t need a huge budget or expensive graphic designers to have a successful business on the Internet. The key to a flourishing e-commerce website is an understanding of your product and your customers.
If you are a family owned business, you do want an ultra sleek web design that a giant retailer would use. You want your site to accurately reflect your image and your products in order to build trust with your potential clientele.
The following are things you want to keep in mind when designing your website’s layout and functionality in order to build your brand in the right image: [Read more…]
The tipping point in my career as a marketer came when I finally took the plunge into blogging.
While it is common for the flue and a cold to be confused with one another being that they share many of the same symptoms, the flu is actually very different and can have serious side effects.
If your small business relies heavily on contacting clients, customers, or other business owners often, you should look at your voicemail behavior. Voicemail techniques are an often overlooked way to improve productivity, especially for sales people.
Growing up, if you’d ever picked up one of your mother’s magazines aimed at the ‘older lady’ you’d probably have found yourself under the impression that once a woman hits fifty she is supposed to develop a penchant for bulky sweaters, elastic waistbands and a no-nonsense approach to life.