Most website owners are aware of the importance of having a strong social media presence, but once they start working on creating that presence, it’s easy for them to feel overwhelmed by the sheer number of social websites that are out there.
A couple of sites will create most of your social traffic.
For most companies, trying to have a presence on every social media site would be a waste of resources. There are a handful of social sites which have a huge user base, and focusing your efforts on those particular sites will generate the best results.
That’s not to say that you should ignore niche websites, just that you should pick the sites that you spend time on carefully. You might want to create accounts on several social media sites and link them to your main profiles so that important announcements get cross-posted; however, it’s not a good idea to spread yourself too thin. [Read more…]