If you want your website to represent a certain brand, you need to make sure that you choose the right URL to drive as much traffic to your site as possible. The right URL can drive direct as well as organic traffic, leading to tons of visitors to your site.
Here are some excellent tips to help you choose the right URL for your company:
Make it Memorable
First things first, your URL should be simple and easy to remember. Think of the most popular sites out there that people visit on a daily basis: Google, Facebook, Reddit. All of these names are short, sweet, and to the point. If your business creates some ridiculously long name that is hard to spell and takes more than a few seconds to type out, consider something else.
Make it Unique
When choosing a domain name, it should be extremely unique. You don’t want to be lumped in with other companies, do you? Try to choose a URL with a name that will be all your own. It does not even matter if you made up the word or not, but make sure that it doesn’t relate to another popular company that is already out there. If you make that mistake, visitors may assume that both companies are related or worse. [Read more…]