Promoting your business online is not limited to a single company website. Social media websites are exploding in popularity across the globe.
Each of these networks present a unique way to connect with your current and prospective customers.
The best four social media websites available for promoting a business are Facebook, Twitter, YouTube and Pinterest. Tying each of these websites together will create a positive and active community that will attract new clients.
Facebook is a marvelous tool for sharing information about your business. At a glance, visitors can find pertinent company information in your profile. You can display pictures and videos of your products. Brick-and-mortar stores can post their hours, address and contact information. Facebook is also an ideal way to share important news and updates about your company.
You can also use Facebook to interact directly with customers. This is a great way to do promotions such as coupons and contests. A Facebook page is also a good way to collect feedback about your business through online discussions. Lively conversations with your customers is sure to generate more attention and interest in your business.
Your customers can help get the word out about your business by liking your page on Facebook. This will help bring new followers. Provide useful and engaging content to satisfy your fans. An active Facebook page brings in new people and encourages repeat visits. With millions of people already on Facebook, maintaining a Facebook page is a terrific way to have your own online community.
Twitter is perfect for sending out quick and short messages to customers in real-time. Businesses can use Twitter to let people know about a special deal, such as a free shipping coupon. Companies who reward their Twitter followers with specials will encourage people to stay subscribed.
Twitter is also useful for generating buzz about upcoming events or promotions. Each tweet is limited to 140 characters, so many businesses use Twitter to redirect users to their Facebook page for more detailed information.
Some customers use Twitter to talk directly to businesses. A quick and personalized reply shows that a business is involved in its online community. Today’s consumers appreciate getting instant feedback to their questions. An active Twitter feed also appeals to new customers, especially if the tweets are not just repetitive advertisements.
Many Twitter users like to mention favorite brands and businesses by name. A person that has just had lunch at a new deli might make specific mention of it and give a quick review. Popular Twitter users have thousands or even millions of subscribers. Any positive mention of your business gives you extra and free promotion.
YouTube
YouTube has moved far beyond its early days of dancing cat videos. This online video service has nearly endless possibilities to promote your business, especially if you’re interested in showing off your creative side. Clever or interesting videos have a potential to go viral and be seen by thousands of viewers. Free video advertising can give your business a huge boost.
Many businesses use YouTube to host tutorial videos. Tutorial videos are popular among YouTube viewers. YouTube is also great for giving a visual representation of a company’s products or services. This may include videos explaining the benefits of a particular product or testimonials from customers. YouTube videos allow you to present your business more dynamically than is possible with text alone.
Many YouTube users find videos from searching for specific keywords. Videos are also easy to share online to get more attention. Videos make great content to post on your Facebook page and Twitter. You can directly embed YouTube videos into your website. Videos give you a chance to share the fun side of you and your company.
Pinterest
Pinterest is a way to visually present your business to the world. Pinterest lets users collect a picture from a website and save it to a virtual pinboard. Pinboards are similar to digital scrapbooks and can easily be shared with other people.
Your business can create pinboards featuring your own products. Each separate item, called a pin, is organized by subject so visitors can quickly glance at a desired category. People searching for a particular product will see the pins and may save it for themselves or share it with others. A pinboard is a great way for a new visitor to see what kind of products a business sells. The most popular product pictures on Pinterest are high-quality and visually fascinating.
You can also create boards featuring pins found on other websites that are relevant to your business. These boards can attract new customers looking for information related to your products. A business that sells pet outfits can include pinboards about different breeds of cats to draw in cat owners. Creating boards of related products brings in people who otherwise might not have found your business.
Working Together
Together, these four social media tools can bring in new customers and generate buzz about your business. Each of these tools interacts seamlessly with each other, allowing you an unprecedented amount of free advertising and networking with prospective and current customers.
About The Author: This article was provided by OnlineClock.net. They have been active on social media websites for years as a way to promote their business. You can become a fan of Online Clock on Facebook, or you can follow them on Twitter. This might be a good way to see how they do their own form of social media marketing.