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In today's super competitive selling environment, the quickest way to profitable selling is to find your niche. A niche is a small group of customers who really want what you're selling.
Lately, sales professionals have been having trouble selling to a wide variety of people. And today's pool of consumers is changing so rapidly that today's niche group may not exist tomorrow. Niche selling requires constant research and adaptation.
Instead of focusing your selling efforts on what makes various niche groups different, you need to find out what different customers value. Focus on different customer values when seeking a niche to sell to.
Values last. Although we often hear how values have slowly faded away, the ideals that we hold dear have remained remarkably stable for many generations.
Selling your product or service to people who want to save time or money, or to customers who demand excellent customer service will ensure a successful selling career for you.
Just as we tend to choose friends who share our own values, we all like to spend our money with businesses that reflect and offer things that make us feel good. Emphasize your core values in all of your selling endeavors and you'll surely succeed. Find out what your customer niche is looking for and sell it to them!
Kevin's Nunley produces Dr. Nunley's Biz-Tips. Visit him at http://DrNunley.com.
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